Current:Home > NewsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -AssetBase
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-15 07:59:04
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (71634)
Related
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- Harry Potter's Jessie Cave Reacts to Miriam Margolyes' Controversial Fanbase Comments
- Harry and Meghan speak out after Princess Kate cancer diagnosis
- Mindy Kaling Responds to Rumors She and B.J. Novak Had a Falling Out
- Where will Elmo go? HBO moves away from 'Sesame Street'
- It's National Puppy Day! Are you ready to be a dog owner? What to know about puppies
- Will anybody beat South Carolina? It sure doesn't look like it as Gamecocks march on
- A Colorado dentist is accused of his wife's murder. Did he poison her protein shakes?
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- Justin Fields 'oozes talent,' but Russell Wilson in 'pole position' for Steelers QB job
Ranking
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- Olivia Colman slams Hollywood pay disparities and says she'd earn more if she were a man
- Sarah Ferguson Shares Admiration for Kate Middleton Amid Her Own Cancer Battle
- Why Euphoria Season 3 Is Delayed Even Longer
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Candiace Dillard Bassett announces 'RHOP' exit after 6 seasons: 'This is not a farewell'
- Analysis: Florida insurers made money last year for first time in 7 years
- Meet the Country Music Legend Joining The Voice as Season 25 Mega Mentor
Recommendation
NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
Girl dies from gunshot wound after grabbing Los Angeles deputy’s gun, authorities say
Last Day To Get 70% Off Amazon Deals: Earbuds, Smart Watches, Air Mattresses, Cowboy Boots, and More
Justin Fields 'oozes talent,' but Russell Wilson in 'pole position' for Steelers QB job
New data highlights 'achievement gap' for students in the US
'A race against time:' video shows New Jersey firefighters freeing dog from tire rim
Find Out How You Can Get Up To 85% Off These Trendy Michael Kors Bags
Jennifer Lopez is getting relentlessly mocked for her documentary. Why you can't look away.